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About us

Not everyone buys everything they come across. Unless you have a lot of money to burn, you’ll want to make sure you’re getting your money’s worth. People will read the specifications, look for reviews, research the product, and learn more about the company that sells it.

After the homepage, About Us pages are among the most visited web pages in terms of SEO. For example, if someone finds your website through blogs, social media posts, product placements, or advertisements, one of the first things they’ll do is research your company. They may be interested in learning about who you are, what you do, and who your target audience is.

However, About Us pages are frequently overlooked as a marketing opportunity. Some businesses will only include the most basic information, such as their company name, contact information, and a one-line description. An unoptimized About Us page can feel like an unnecessary filler page rather than contributing to your marketing strategy.

About us

What exactly is the purpose of an About Us page?

This page of your website, whether you call it “About,” “About Me,” “About Us,” or “Bio,” contains a condensed version of your story. It’s also frequently one of the most-visited pages. People want to know who you are and why you do what you do, regardless of who visits your website. Apart from that, there are a few other reasons why an About us page is important.

It fosters trust. When people come across a new business, they frequently want to know if it is “legit.” Having a page that describes your experience and story can be extremely beneficial. Here are some other methods for creating a website that customers will trust.

It demonstrates that you know what you’re doing. Sharing your journey to where you are today demonstrates to the reader that you are knowledgeable about your craft, understand your audience, and will deliver on your promises.

It makes it simpler for customers to contact you. It can be difficult to take the first step. When a customer or client sees a well-organized About us page, they’ll understand how (and why) to begin working with you or make a purchase.

It benefits you in search engines. Every day, search engines like Google crawl through millions of websites, looking for About us pages to help categorize your website and show it to the right people. By having a good About Us page, you’re assisting search engines in sending the right visitors your way.

Remember that the About us page isn’t about you—it’s your customer and making them feel comfortable enough to contact you and work with you.

Tips for creating a great “About Us” Page

To get the most out of your About Us page, make sure the content and design entice a potential customer to make a purchase.

So, here are a few pointers to help you create an About Us page that will benefit your marketing and SEO:

Display Your Brand Goal

Brand goals in branding are non-financial or marketing objectives that describe your brand’s motivations, culture, and products. Sure, you want to sell, but there should be other goals driving your company forward as well.

Brand objectives are a component of a larger branding strategy that shapes your company’s identity. They can reveal your intentions, plans, and target audience. For example, your company could be a woman-owned and run business that wants to make products for and by women. Similarly, you can concentrate on using innovative ideas and technologies to propel traditional industries forward.

Branding can be the only thing that separates you from the competition in highly competitive markets. Because you have the right motivations, you want people to choose your products over slightly similar ones. You’ll want your target audience to know that your products are made and marketed specifically for them, as opposed to the other options on the market.

Begin by speaking about your audience rather than yourself.

Human nature dictates that we are preoccupied with our problems first and foremost. While some of us may donate to charities or volunteer in our spare time, when it comes to searching for products or services online, it’s all about us and what a brand can do for us.

If this direct, forthright approach does not suit your company, there are more subtle ways to become more customer-oriented.

Dedicate your opening sentence(s) to your audience’s problems and goals. Starting with the reason they came to your site in the first place is a good way to show that you are thinking about their needs.

In our case, it might be a good idea to acknowledge the difficulties that marketing managers face in finding an agency that combines creativity with the necessary technical skills, which are sometimes overlooked.

Give the facts: If you’re still having trouble finding a happy medium between emphasizing your selling points and simply boasting, simply present your readers with the facts. This can range from your client retention rate to the number of new products you offer each month to the number of awards you’ve received. Nobody can argue with raw numbers.

Allow your customers to do the talking.

When considering a new hairdresser, dentist, or even a fish and chip shop, you do not base your decision on what they say about themselves. You look around at those around you. You can create a hub of information by including a few glowing (and up-to-date) customer testimonials on your about page.

Include the full name of the customer or client, as well as any relevant details that may lend credibility to your testimonials. Even better, if possible, include photos of your customers. It all contributes to the development of trust in your brand.

Include customer-focused honors and certifications. Perhaps you were voted the best security product provider in your area in 2013, or perhaps you are a member of some authoritative bodies or organizations in your area. Utilize our instinctive human need for reassurance from our peers.

Maintain simplicity.

Some people get creative with their About page titles, such as Our Journey, Nuts and Bolts, Inside the Machine, or some other clever phrase. Defy this temptation! Visitors, particularly those who are unfamiliar with your company, will not intuitively associate these names with the information they seek. It also makes it more difficult for search engines such as Google to understand and index your content. The words “About,” “About Me,” or “My Story” will suffice.

About us

Put the most important information first.

Your company’s history, employees, and expansion plans are all interesting tidbits, but they aren’t the most important information for first-time visitors. These users are seeking answers to three major questions.

What is your name?

What are you going to do? What kind of business, service, etc. do you offer?

How can you assist me?

You should be able to answer these questions in two to three clear, non-technical sentences in an “elevator pitch.” This high-level summary should be displayed at the top of your About page. This short pitch is the most important part of any About page—and possibly your entire website.

Tip: For some websites, such as those for freelancers, artists, or portfolios, your entire site is essentially one long “About” page. If that’s the case, take a look at our advice for creating a great resume/CV website.

What do you have to offer your clients or customers?

This is where you apply your knowledge to the products or services you sell. Making this link inspirational on your about me page is the key to convincing your readers to buy from you. The goal of creating a personal website to sell your services is to position yourself as an expert in your field. Make certain that you are knowledgeable about your relevant industry and the competition in your specialized skills.

If you can’t state and categorize your skills and services in your ‘About Me,’ your readers might think you’re not very knowledgeable in your field. Pose audience questions and tease out the answers. This demonstrates that you are up to date on market trends and have the skills necessary to solve your clients’ problems.

What other strategies have you used to build your “About Us” page? Please share your thoughts in the comments section below.

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