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Forget Facebook. A Podcast is unquestionably the hottest new trend in social and content marketing. According to the Social Media Examiner’s 2013 Marketing Industry report, while only 3% of marketers are currently using custom podcasts, 24% plan to learn how to create a podcast and implement the practice shortly:

If you want to stand out from the crowd or establish yourself as a thought leader, a podcast could be just what you need for your content marketing strategy.

Podcasts? Really?

Podcasts conjure up images of 2008 when MP3 players were popular and tablets were barely a blip on the horizon. However, as the popularity of social media grew, simple sound files became almost dowdy. But they’re unmistakably back. While it’s difficult to pinpoint the exact cause of the resurgence in popularity, Marketer Jeff Bullas believes it’s linked to the rise of smartphones.

Furthermore, today’s consumer is more distracting than ever. On their various mobile devices, your prospects can listen to your podcast while watching Netflix, listening to Pandora, or playing Candy Crush Saga. Podcasts may be successful because they serve as background noise for a generation of consumers who are more adept than ever at multi-screen usage.


What exactly is a podcast?

Remember how episodes were assigned to television sitcoms and web series? It is very similar to an episode, except that it can also be referred to as an episode of an audio series. A podcast usually has a host or hosts and a guest (could be more than one). It could be a narration of a story or a chat show. A podcast refers to episodes of an audio series, just as a television sitcom and a web series do. Podcasts are becoming increasingly popular, as evidenced by the numerous music apps that have included podcasts in their playlists.

How do you create a good podcast?

Many people are scratching their heads in an attempt to find an answer to this question. There is no single formula for success, but there are some guidelines to follow if you want to create a good podcast. We’ve compiled a step-by-step guide on how to create a podcast to inspire your inbound marketing strategy in the coming months.


Think about your buyer personas.

Despite their increasing popularity, podcasting is not for everyone. According to Edison Research, approximately 16% of smartphone users listen to it. According to Christopher Penn, co-founder of the popular Marketing Over Coffee podcast, this means that the growing market of smartphone users is eager to become fans of your new creation. However, if your primary goal in podcasting is to attract new customers, not all personas will respond. You’ll probably get the best results from tech-savvy, early adopters.

 Add Value to Your Niche

Someone in your industry has probably figured out how to make a podcast. You don’t have to be the first, and you don’t have to narrow your topic to be completely unique, but you should add value in a way that no one else is. The Influencer Project was not the first recorded content to discuss building digital influence, but it was the first to do so in 60-second clips.

Choosing a topic

The subject is the heart and soul of a good podcast. Select a topic that makes sense and is relevant to your audience. Furthermore, several subjects necessitate graphics to be explained or portrayed in front of someone. If you choose such a subject, even the best oration will not be able to save you from the clutches of failure.

Choose a topic that is less graphic and can be explained effectively with words. Horror stories can be difficult to write, but they are one of the most popular genres. Choose subjects that aren’t too graphic and can be explained effectively with words. Also, because your listeners cannot see your expressions, you must be extra expressive with your voice when narrating stories. Check that you have the proper equipment for recording your voice.


The proper equipment: 

A recording studio is required for high-quality recording. Consider listening to audio with cars honking and people talking in the background. It takes the listener’s attention away from the audio and prevents them from becoming immersed in the story.

To fully immerse yourself in a story or situation, the sound must be authentic and clear. It should sound like you’re listening to what’s going on around you, rather than a voice recorded on an antique device. As a result, it is critical to invest in high-quality equipment.

Select a name.

You should choose an appealing name as part of identifying your topic and audience. There are a couple of approaches you can take to find the perfect name. You can come up with a self-explanatory descriptive title. Another option is to come up with something clever and catchy, but make sure it has a clear link back to your niche. Listeners looking for your topic should be able to recognize your name right away.

Avoid including your name in the title, even if it is tempting. This works only if you already have a lot of name recognition among your target audience.

Choose a format.

The most common formats are solo shows, co-hosted shows, and interview shows. The podcaster speaks directly to the audience in solo shows. You share the mic with another presenter on a co-hosted show. An interview show requires you to speak with guests, which you can do alone or with a co-host.

“If you’re interviewing guests, two hosts can be a bit cumbersome and potentially prevent you from digging into interesting information from your guest, because both hosts may want to add commentary,” Jen Spencer, president of SmartBug Media and host of a weekly podcast, SmartBug on Tap, said. She did, however, point out that a co-hosted show can work if each presenter has a specific role to play.

What matters most, regardless of the format you prefer, is that you find a format that lends itself well to exploring your subject matter. “In the end, it’s about having a message that resonates with your audience, not the number of voices delivering it,” said Mary-Lynn Foster, co-founder, and co-host of BIGG Success podcast.

Be vivacious and entertaining.

Because podcasts rely heavily on audio recording, or in some cases, video, it’s critical that you maintain your energy levels. To keep your viewers interested, your episodes must be lively and entertaining.

You can begin to become more animated by changing the way you project your voice. You want an upbeat and enthusiastic tone that reflects your enthusiasm for what you’re about to discuss. While some podcasts thrive on spontaneity, it is still beneficial to prepare an outline to guide you throughout the podcast. This will help you stay on topic and may also help you avoid dead air, which is deadly. 

To get rid of the jitters, you might want to write out the entire episode at first. Then, practice your podcast in front of a mirror to ensure you know what to say and that you have the proper timing. It may be difficult to appear spontaneous after that practice, but you can do it.

You can also make your podcast more interactive by engaging your audience. By creating online forums, you can encourage discussion about your topics. In this way, you can interact with your listeners even after you’ve finished recording an episode. You can also solicit ideas and feedback from your audience, which you can incorporate into future episodes.

Promotion is essential

What good is a list of tips if it doesn’t include promotion? A consistent strategy for success in assisting people in finding your podcast and reminding them to tune in to hear new episodes. Promotion doesn’t have to be expensive, either, because you can share or discuss your podcast on your social media accounts.

Targeted advertising is another effective way to promote your podcast. This is accomplished by endorsing or plugging your podcast through social media pages and channels, as well as through Google Ads, which help by capturing attention when people ask questions about your niche.

A website is an excellent complement. It provides you with another platform for sharing information and entertainment, links to your podcasts, and aids in the development of a community around your niche. A website can also help you get found online because an SEO-optimized website ranks high in search results.


Invite people to your show.

Of course, having a well-known or notable personality as a guest on your show is the simplest way to promote your podcast. You don’t need to be a big movie star or television personality. Begin by inviting a guest with clout from your community or school. It never hurts to get a little help from someone who already has a fan base, because they bring their fans with them while also lending credibility to it.

Be true to yourself

All you have to do is be yourself. Authenticity is hard to come by these days, and audiences crave it. Everyone is one-of-a-kind in their way. So, when recording your podcast, don’t forget to be yourself.

Making your podcast relatable and grounded requires you to show who you are. Sometimes it’s your distinct personality and quirks that draw your audience in and keep them listening to you. Furthermore, most listeners value it when you share personal stories and experiences. People will be drawn to your podcast if you are as natural as possible.

Participate as a Guest on a Related/Similar Podcast

Being a featured guest on a similar or related podcast, particularly one that is well-known in your field, is a tried-and-true networking strategy. If you have solid knowledge and expertise in your field, you should have no trouble landing a guest spot on such podcasts. Podcast hosts are constantly looking for guests to appear on their shows. If you can demonstrate that you will add valuable content to their episode, they are very likely to grant your request.

Mentions in the Media

Another way to network is to branch out into different types of publishing. We’ve already mentioned how media mentions can boost your credentials, which we know can help you build authority. However, media mentions in and of themselves are a sound strategy for increasing your authority. You could approach bloggers, vloggers, or publishers who reach a similar, if not the same, audience as your podcast in the same way you approach other podcasters. Each interview, published article, or another type of media mention boosts your credibility and, as a result, your authority status in your niche. Before you know it, you’ll be known as the go-to person in your field!

Final Thoughts

The key to establishing your authority in your podcast niche is to gain your audience’s trust by demonstrating your knowledge and credibility. This is not a simple task! It may be slow going at first and will undoubtedly require some patience, as building trust can take time! But don’t give up! Put out valuable content consistently, implement these strategies, and your efforts will be rewarded! You’ll quickly gain an audience that trusts you, and you’ll achieve the all-important authority status in your podcast niche.


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